Sincerely not trying ot rant big time here, I don't believe it's all that personally

.
1. It uses a perculiar methodology of doing 6 sets, involving 1 exercise with 5 sets, and another exercise with 1 set. Great for undertraining muscle groups in some instances I bet, unless they're implying the last set is a finisher set. Don't understand that methodology myself.
2. They use restrictive exercises in some cases, particularly on challenges, so you can't just use whatever exercises you feel is best for you. You mix and match off a set list.
3. They use an abhorrent ideology on "official challenges", where it's free to enter but you must use a Fat burner as part of the rules.
I've seen that before with another company and it makes me cross. Frankly, why not just charge people $15 to enter or something like that and not have to use the product.
I mean you end up with someone, presumably paying about $120 or some price like that, for 3 months, for a crappy, potentially useless or dangerous product, depending on whether it's herbal or chemical, so all they need is about 8-10 people max, to register, to make more than they're offering as a cash prize.
Charge a small entrance fee but don't use product, you might need 25+ people to enter, to make more money than you're giving away.
Fact is though, even if you didn't get enough participants doing it that way, how bad would it be if a BIG supplement company, stood to lose from running such challenges about $200-$300? I mean it's not like they'd have to delay a payment to a creditor, start racking up debts, owe more creditors money, then go bust within 5 years.
They're big supplement companies. It would take more than that to trigger a financial meltdown, plus if they were a company close to the point of running a loss, why risk such a challenge anyway, where they are contractually obliged to pay something, even if they don't make at least that back from entrance fees, when you could just stop putting one or two supplement ads in Flex for a month, or try to source a small increase in monthly revenues either from sales, or an additional backer instead, or alternatively make a small cost cut somehow, like buying cheaper stationary and cleaning products, to save a bit of money.
The only reason they want people to use their crappy Fat Burners in the rules, is so some people can't do it without and potentially acheive the same kind of results as those that do. Or it would clearly indicate their Metabolic enhancer products, including Thermos and Suppressants, were a scam, or a crock, or a waste of money and in some cases health.
Might be a good system in some respects, but as for challenge rules and strange ideologies with some aspects, I wouldn't rate BFL more than 5/10.
Plus their messageboard had a section, not sure if it still exists, called R. For people to post stuff that was a bit offensive, rude, adult or like that, so people with an attitude could behave innapropriately without getting canned.
Stupidest idea for a messageboard I've ever seen. Frankly if you can't control a few potty nouths, either get one or two more mods / admin, can your site altogether, or add better ban controls / modifications, not dumb sections to indulge people with Brain vomit disease

.