There are a lot of options to each question, but there is no need to feel under any pressure and the options are not listed in any order of perceived importance, so as not to influence the readers admissions
.By the way, this information is not going to be used for anything other than the purposes of discussion, nor will it be used to affect aspects of advertising used on the site
.I'd be interested in peoples reasoning for some of the answers.
CONSUMER AND DOMESTIC PRODUCTS
Q1. How many of the following factors influence your choice of product?
A: Colour
B: Feel
C: Price / purchasing options
D: Function
E: Shape / Look
G: Description
H: Positioning of the product in a shop environment
I: Website pictures
J: Navigability of a website
K: Product claims
L: Offers / sale based price alterations or price lowering initiatives
M: Need
N: Impulse
O: Celebrity Endorsements
P: Endorsements by industry professionals or other associated companies
Q: Endorsements by independent consumer groups
R: Survey based endorsements
S: What the product is made of
T: Durability
U: Fear about dwindling availability of product or offers on products
V: Size and shape
W: Digital or web based advertising
X: Print Advertising
Y: Televisual advertising
Z: Mobile Advertising / word of mouth
AA: Environmental concerns I:E packaging, origin of materials used and recyclability
AA: lifespan of the product
AB: Ease of use
AC: Fear of becoming "last century"
AD: Competing with others
AE: Second hand quality is cheaper with much of the original lifespan still intact
AF: Features
AG: Other, (no need to explain if you'd rather not).
HEALTH AND FITNESS PRODUCTS
Q2. How many of the following factors influence your choice of product?
A: Colour
B: Feel
C: Price
D: Function
E: Shape / Look
G: Description
H: Positioning of the product in a shop environment
I: Website pictures
J: Navigability of a website
K: Product claims
L: Offers / sale based price alterations or price lowering initiatives
M: Need
N: Impulse
O: Celebrity Endorsements
P: Endorsements by industry professionals or other associated companies
Q: Endorsements by independent consumer groups
R: Survey based endorsements
S: What the product is made of
T: Durability
U: Fear about dwindling availability of product or offers on products
V: Size and shape
W: Digital or web based advertising
X: Print Advertising
Y: Televisual advertising
Z: Mobile Advertising / word of mouth
AA: Ease of use
AB: Environmental concerns I:E packaging, origin of materials used and recyclability
AC: Fear about consequences from lack of purchase or prescription
AD: Knowledge / understanding of content I:E ingredients or chemicals
AE: A pre-existing condition
AF: Family history of disease
AG: Jealousy of someone elses appearance
AH: Self doubt or ridicule from others about appearance
AI: Death
AJ: Independant medical research
AK: Published test results by the company
AL: Other, (no need to explain if you'd rather not)
FOOD AND DRINK PRODUCTS
Q3. How many of the following factors influence your choice of product?
A: Colour
B: Feel
C: Price
D: Function
E: Shape / Look
G: Description
H: Positioning of the product in a shop environment
I: Website pictures
J: Navigability of a website
K: Product claims
L: Offers / sale based price alterations or price lowering initiatives
M: Need
N: Impulse
O: Celebrity Endorsements
P: Endorsements by industry professionals or other associated companies
Q: Endorsements by independent consumer groups
R: Survey based endorsements
S: What the product is made of
T: Durability
U: Fear about dwindling availability of product or offers on products
V: Size and shape
W: Digital or web based advertising
X: Print Advertising
Y: Televisual advertising
Z: Mobile Advertising / word of mouth
AA: Ease of use
AB: Environmental concerns I:E packaging, origin of materials used and recyclability
AC: Fear about consequences from lack of purchase or prescription
AD: Knowledge / understanding of content I:E ingredients or chemicals
AE: A pre-existing condition
AF: Family history of disease
AG: Jealousy of someone elses appearance
AH: Self doubt or ridicule from others about appearance
AI: Death
AJ: Independant medical research
AK: Published test results by the company
AL: Taste
AM: Other, (no need to explain if you'd rather not)
TRANSPORT OPTIONS
Q3. How many of the following factors influence your choice of Car / bike / motorbike etc?
A: Colour
B: Feel
C: Price / purchasing options
D: Function
E: Shape / Look
G: Description
H: Positioning of the product in a shop / showroom environment
I: Website pictures
J: Navigability of a website
K: Product claims
L: Offers / sale based price alterations or price lowering initiatives
M: Need
N: Impulse
O: Celebrity Endorsements
P: Endorsements by industry professionals or other associated companies
Q: Endorsements by independent consumer groups
R: Survey based endorsements
S: Extras I:E warranty, roadside assistance membership etc.
T: Durability / safety ratings
U: Fear about dwindling availability of product or offers on products
V: Size
W: Digital or web based advertising
X: Print Advertising
Y: Televisual advertising
Z: Ease of use
AA: Environmental concerns I:E fuel source.
AB: Death
AC: Features
AD: Storage space and leg room
AE: Insurance cost / qualifiers
AD: Other, (no need to explain if you'd rather not)
I think this would be an interesting debate, but if nobody actually responds I won't be offended
