help out a friend please

[future_weight]

A friend of is taking part in a national weight loss challenge through Genghis Grill and a part of the challenge includes social media involvement and getting support. One of his challenges was to create a mock commercial or and it'll be graded on effort, creativity and number of views.. He's put a tremendous amount of effort and I'm trying to help him get as much views as he can. He's already done so much on the weight loss side of the challenge but could use help with the social media part. Thanks!


http://www.youtube.com/watch?v=a9EQ6PRpH9o" onclick="window.open(this.href);return false;

[Boss Man]

What outcome is associated with this contest when it is over?